What are we aiming for when you come on as a BOP client? What’s the goal and how do we get there? 

Happy Friday friends, I’m excited to talk through that today it’s Thomas Joyner with Business on Purpose.

A few months ago I had a couple come in to talk about potentially taking them on as clients. They had great numbers. Great sales and revenue, a solid team, a thriving business, and satisfied clients. But they were exhausted from wearing all of the hats in their business and feeling like they could never take a break because 100 different balls would drop if they did.


Lead Well.

If you’re looking for more resources to work ON your business, we have them.

So,  I looked at the husband and asked, “So what happens if you keep going like this.” He looked at me with full sincerity and said. “I’ll die, no literally I’ll probably have a heart attack.”

And I don’t think that feeling is foreign to you if you’re a business owner. The constant pressure to keep things moving, to not let a single ball drop, and the pressure you feel to help provide for your employees and their families…it’s a HUGE burden.

But it doesn’t have to feel like you’re going to die. In fact, we prefer that it didn’t.

Fast forward almost 5 mos. That same couple is sitting in a coaching meeting with me last week and were absolutely beaming about a new hire. But not just any new hire. A new hire that they had prepared for and were able to offload so much extra work to. We’ve spent the past almost 5 mos developing a system for their new admin to thrive in so that now that they made a great hire, this person is fully able to do the job she’s hired to do, EXACTLY the way they want it done!


They looked at me in our coaching time and said, “Thomas, we feel like we’ve turned the corner.” Obviously, I’m smiling as it’s just fun to be in the room and watching them so excited about where their business is headed, but it was more than that. Because they are above the chaos right now and could dream about where they want their business to go for the first time in years!

We got to talk about new neighborhoods they wanted to serve and new services they could offer. They can pour back into their team as they finally have the time to offer them. They can even focus on the little details that always slip through the cracks as they had the margin and the capacity to handle the little things again.

And THAT, is what we want for businesses. That’s “Turning the Corner” as a business owner. Being free to work ON your business and not simply in your business. 


We went on to talk about a lot of things last week, but as I gave them a heavy load of things to jump on, he looked at me and laughed. He said, “I’m going back to the office to jump on this right now,” because his business was in a place where he was freed up to be the owner and work ON his business.

That’s freedom folks! That’s being liberated from chaos! And the fun thing for me to watch is now he’s a better husband, a better father, a better employer, and has 10x the life satisfaction he had because he’s not running around 24/7 in panic mode. He put in the hard work, and trust me it’s hard work, to build systems that work whether he’s the one doing them or not.



Stories like this are why we do what we do. We want to be a part of your business story…your businesses liberation from chaos! To partner with you and provide perspective from thousands of hours of business coaching across an incredibly broad collection of industries to help you, as a business, turn the corner. 

If we can help in any way or you just want to hear a bit more, please feel free to reach out on here, or check us  out at mybusinessonpurpose.com. Subscribe to our podcast and youtube channel and begin the journey.

And know that we hope to do it alongside you!

Have a great weekend!


Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at mybusinessonpurpose.com.