How do you filter through the noise, the constant barrage of images and content thrown at you on a daily basis? Well, let’s jump in and talk about it. Thomas Joyner here with Business on Purpose!

I read a statistic this week that blew my mind recently!

“On average, over 500 hours of content is added to youtube…EVERY MINUTE!!!” That’s outrageous, over 500 hours of content is uploaded to youtube every minute. That means you can never catch up.

Another statistic for you…Netflix currently has 200 shows and movies under production to be added to their streaming platform to be added during 2021. That means you could binge-watch a new series (not an individual show) or movie every day for almost 7 mos and still not watch the same thing twice. That is mind-blowing!

In fact, Netflix CEO Reed Hastings recently was quoted as saying that their “biggest competitor moving forward will be an individual’s sleep!”

Think about that for a second, your attention is being fought for day in and day out…every second of the day. But your attention is being attacked not just to keep you from sleep, but to keep you from working hard, spending time with your family, being productive, getting healthy, every aspect of your life is being fought for by outside influences.

So how do you fight back? How do you filter through all of the noise and begin to implement things in your business or organization that truly can change it!

Lead Well.

If you’re looking for more resources to work ON your business, we have them. 

Well, it starts with putting down the distractions for a bit and making time for what truly matters most. 

I was sitting in a coaching call with several of our clients last week and several of them all sat there and said, Thomas, it’s so hard to just find time to get started! I have great intentions of doing the Roadmap, but I just get caught up and stuck and I look up and the day or week is gone!

So, we pointed them back to the Weekly Schedule. It’s why we implement this with every business owner we work with. Until you can dictate what your schedule is, you don’t stand a chance to move past the chaos. You have to set a time, EVERY WEEK, to work on your business. We call it dental chair time…

Think about the last time you were at the dentist with that hygienist all up in your mouth cleaning…you don’t ask them to stop so you can answer an email or take a call or put out a fire. NO! You’re in a dentist appointment. ANd here’s the funny thing, we believe that a dentist appt is a better excuse for being off the radar than taking time to work on and build our business.

It’s no different! Set time in your schedule every week to implement. Imagine the clarity you would have if you took 2 hours a week as time to get perspective on what is going on? Imagine how freeing if you just cut your phone off or put it on do not disturb and closed that email tab at the top of your browser to give yourself enough time to filter through some of the noise and make game-changing decisions about what you want to implement.

Chaos is fighting for your attention! There’s no doubt about it. The question is can you push the pause button on the distractions long enough to do something about that. To cut through all of the awesome content that’s being thrown at you, to process it, and figure out what you’re going to implement in your business.

As Scott loves to say and Joe Calloway made famous, “Vision, without implementation, is hallucination.” 

Don’t fall into the trap of getting distracted, but build your week up the way you want it to look, and then DO NOT WAVER from it. Implement, implement, implement. It’s the only way to take your business where you want it to go. 

Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at mybusinessonpurpose.com.