One of the conclusions I’ve come to over the last year of being a business coach…is that everything in the business world is hard. Nothing comes easy. Especially this year in the midst of a pandemic! It’s all really REALLY hard…managing employees, staying on top of your numbers, scheduling, estimating, selling, HR, getting sleep, getting time with your family, all of it!

So what do we do with that? How do we figure out what to make of that? 

I was zoning out after putting my kids to bed this week and just scrolling along on Facebook seeing what was up in the world and I saw a quote that forced me to read it a handful of times. 

This is what it said.

“Relationships are hard.
Divorce is hard.
Choose your hard.

Being Overweight is hard.
Being fit is hard.
Choose your hard.

Being in debt is hard.
Being financially disciplined is hard.
Choose your hard.

Communication is hard.
Not communicating is hard.
Choose your hard.

Life will never be easy. 
It will always be hard.
But we can choose our hard.

Pick wisely.”

Man! Let’s unpack so much of the truth in those words. I think so often, we feel like we’re missing the boat because work is hard. Or life is hard. We think for some reason we missed a turn or made the wrong decision because it’s hard.

Hear me say this…the hard doesn’t make anything you’ve chosen wrong! In fact, oftentimes it may mean that you’ve made a wise choice! 

Lead Well.

If you’re looking for more resources to work ON your business, we have them. 

Life is going to be tough, but it’s the tough that you choose that defines your direction in life. 

And it’s no different in business. Business is tough. It will always be tough, but we have the choice to decide which hard we want. We can be fully intentional to choose a hard that is worthwhile.

Think about this. 

Running a business with no direction is hard.
Running a business based on vision, mission and values is hard.
Choose your hard.

Trying to do it all yourself is hard.
Delegating and training your team to own their role is hard.
Choose your hard.

Going through your week haphazardly is hard.
Facilitating meaningful team meetings is hard.
Choose your hard.

Building a business absent of systems and processes is hard.
Building and recording systems and processes is hard.
Choose your hard.

Running a healthy business without knowing your numbers is hard.
Staying on top of and tracking your numbers is hard.
Choose your hard.

Work is hard.
Building your business into a work worth doing is hard.
Choose your hard.

You see, we don’t get to decide whether or not business is hard. Don’t believe me? Well, can you tell me the last time you heard someone say…” It’s just kind of been a breeze recently, I don’t know what everyone else complains about. This entrepreneurship stuff is cake!” No! It doesn’t work that way.

But we can choose what matters. We can lean into the hard that we want to choose. And we can build a business that has real impact in everything it accomplishes, knowing full well the hard that will happen along the way.

That’s life-changing stuff y’all! Spend some time today choosing the right hard things! Don’t get nervous when things get hard. You didn’t mess up? Or maybe you did and you need to course correct. THAT’S OK! But don’t make the mistake of stumbling along with no direction. 

Choose your hard. 

Hey, make sure to subscribe to our Youtube channel and podcast if you haven’t already. It’s been described recently as “going to business church!” 

Ha! I love it. Hope you enjoy.

Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at