We mix our own SOIL and get it ready

FIRST: Schedule Time For People:

Howard Shultz, Starbucks CEO for so long said, “Want to build for one year from now, grow wheat…10 years from now grow trees…if you want to build for 100 years from now…grow people”

REMEMBER: The product is a commodity, the process is the product, and the people are the linchpin… without people, there would be a need for neither

Lead Well.

If you're looking for more resources to work ON your business, we have them.

We are not built for commerce…we are built for relationships…commerce is merely a stage by which relationships can connect, form, and thrive

Here is the reality…you are scared. It’s ok…just admit it. It can be awkward

We know in order to meet on the stage of commerce, we need to sync our calendars and actually shape our time to have the conversations that matter most

But we’re scared of…

Not saying the right thing

Not saying the right thing the right way

Not being sensitive enough

Being mocked…or being called out for not being sincere

Not having enough emotional energy to listen well

Having the implement another thing that you don’t have time for

That it could get out of control…I AM TOO

Imagine a Coach who busied themselves with administrative things (schedules, jerseys, tickets, etc)….but never actually coached players?

2022 is the year that the Owners will make time in their schedule to be the Chief Training Officer of the business…doesn’t mean they are leading training sessions, but it means that they are making sure training and development is happening year-round!

How do we MAKE time?

BOP TOOL: That’s what the Culture Calendar is all about…its the reminder you need to do the things that matter most

SECOND: Optimize Process:

How do plants flourish? How do they grow?

A PROCESS…photosynthesis…the leaf acts as a solar panel drawing in the energy needed for all other parts of the plant

Here is what DOES NOT happen…Plant A only does 3 steps, and Plant B adds six additional steps today, but tomorrow will only do two of the steps

How do we optimize our process in such a way that it brings LASER CLARITY to our teams?

We will MAKE time to review our processes as we go!


BOP TOOL – in our weekly team meeting agenda, we will have a 3-minute segment where we simply take a look at the Master Process Roadmap and see if anything needs updating

THIRD: Implement Accountability:

Kayce Dutton. A ranchman who grew up as the black sheep of a proud, but dysfunctional Montana family.

He once said, “ I’m always in a position where I need to kill or be killed”

His father John Dutton, played by Kevin Costner places nepotistic expectations on this lone ranger soul to be the male heir apparent to the family ranch. He often assists w/ his father’s dirty work in the hopes of preserving their family’s land.

After one particular fight, he responded this way, “I like having somebody to fight for rather than something. When you fight for a thing, the thing doesn’t care if you win or lose because the thing ain’t alive. But when you fight for people, they care..” – Kasey from Yellowstone

When we set parameters and schedule accountability…and then follow through on it…we are fighting FOR people instead of being distracted by things…

When you spend time with people…they care

Things don’t

Part of spending time with people is having honest conversations about

How they see the business living out its mission and values

What they are seeing and thinking

What blind spots they may recognize that you don’t

What they need from you

And what you see and need from them?

How do we do that?

BOP TOOL – that’s where we begin scheduling those brief, intentional, check ins with each person

Which leads to the L of SOIL…

Lifelong Learning:

When you ask, you learn

When you look, you learn

When you make time, you learn

When you are present, you learn

Learning requires pausing and listening…and more importantly MAKING time to learn and listen

Learning is passive (initially)…we have to learn to sit quietly in order to learn

None of these are skills that you were told were priorities when you start your business or started your job.

We live in a pedal to the metal society…go, go, go!

Scott Beebe is the founder of Business On Purpose, author of Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters.  Scott also hosts The Business On Purpose Podcast and can be found at mybusinessonpurpose.com.