Hey, y’all! Brent Perry with Business on Purpose.

So, what is your word for 2022 going to be?  

As I am recording this, it is December 1st, we have officially made it to the last month of the calendar year. In a few quick weeks, we will be closing the books on 2021 and heading straight into 2022. 

When I joined the Business on Purpose team earlier this year, one of the first questions Scott Beebe asked me was about “my word for the year.” Now I’ll be honest, I had never done a word of the year before, so I didn’t have one at the ready. It felt like a big decision, one word that would define the year ahead. I wasn’t sure where to start, or how to narrow down my outlook on the upcoming year to just one word. But nonetheless, I started the process. 

I wanted first to take a look at what others had to say about choosing a word for the year…here are a few quotes I came across.. 

The website Mountain Modern Life says, “I don’t know about you but I love the idea of choosing a Word of the Year vs. New Year’s Resolution because it helps bring focus and clarity to what we want to create in our lives.”

Elizabeth Rider says, “Use your Word of the Year to help guide your decisions and continue moving towards what you want.” 

Lead Well.

If you're looking for more resources to work ON your business, we have them.

A different Elizabeth, McKnight, states, “The practice of choosing a “Word of the Year” is that, instead of setting a lot of different New Years Resolutions, you select one single word to be your focus for the year. You can use that word to set goals or intentions for each area of your life but have them all tie back to the single word.

There is even a popular website that has popped up recently around this idea…oneword365.com

So again, I want to ask you, what will your word for 2022 be? 

I mentioned earlier that our Business on Purpose team takes this idea to heart. Some of our words for 2021 included… 




Disciplined Peace


Embrace Normal

Each of these words holds a special place to us. A word that we can keep coming back to in the midst of this year. 

So do me a favor today. Take a few minutes and pull out a pen and a piece of paper…yes we are going old school here. I want you to write it out. Take 3-5 uninterrupted minutes (phone on airplane mode, no music or podcasts, no calls or emails…just you and a piece of paper. 

Jot down some ideas. Some thoughts. You can start with phrases or sentences. But look back over your year in 2021, and start to get some ideas of where you want to head in 2022.  

Thanks for listening. 

If you haven’t done so already subscribe to our Podcast, and/or our YouTube channel.

Brent Perry is a business coach located in Tennessee specializing in liberating business owners from chaos. He is a weekly contributor to The Business on Purpose podcast and can be found at mybusinessonpurpose.com